Campaign Case Column Election Night

The presidential election of 2000 was one of the most memorable in a century, a race so close that it was decided by only 537 votes in Florida. Two months after the Supreme Court put an end to the Florida recounts, key strategists from the Gore and Bush campaigns gathered in Philadelphia to analyze their successes and failures. In an unusually frank discussion, they disclosed the intentions, the research, and the tactics behind their decision-making on matters ranging from message development to campaign advertising to debate strategy. Why did the Gore team not enlist President Clinton's help more extensively in the campaign? How did the Bush campaign undercut Gore's strategy on Social Security? Why was Gore unable to take credit for the strong economy? Was the press fair to the candidates? Did the mistaken calls made by the networks on election night affect the election's outcome? In Electing the President, 2000, campaign insiders offer their answers to these and many other questions. Both candidates' inner circles are well represented. Representatives of the Bush campaign include senior adviser Karl Rove and ad producers Mark McKinnon and Alex Castellanos. Representatives of the Gore campaign include advisers Bob Shrum and Carter Eskew and pollster Stanley Greenberg. With its wealth of behind-the-scenes information, Electing the President, 2000 will be an essential guide for future campaign and political strategists and will benefit anyone seeking to understand this most unusual presidential race.

Also included are: - Discussions of stages in the campaign process and the general election - The roles of political consultants, the media, and political parties - Debates and issues such as term limits, majority-minority districts and campaign finance - Amendments, legislation, and court cases that have shaped electoral, campaign, and voting matters - Voter turnout and voting rights in America - Highlights of presidential elections throughout U.S. history - Historic milestones and fascinating stories of scandal and intrigue.

Election Night Special - "Election Night Special" is a Monty Python sketch parodying the coverage of United Kingdom general elections, specifically the 1970 general election on the BBC by including hectic (and downright silly) actions by the media and a range of ridiculous candidates.

Federal Election Campaign Act - The Federal Election Campaign Act is an American law passed in 1971 to increase disclosure of contributions for federal campaigns and amended in 1974 to place legal limits on the campaign contributions. The amendment also created the Federal Elections Commission (FECA) in 1975.

Federal Election Commission - The Federal Election Commission (FEC) is an independent regulatory agency created in 1975 by Congress to administer and enforce campaign finance legislation in the United States. It was created in a provision of the 1974 amendment to the Federal Election Campaign Act.

'Not happy John!' campaign - The 'Not happy John!' campaign was an Australian political campaign to oppose the re-election of Prime Minister John Howard as member for Bennelong in the Australian legislative election, 2004.

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